Why Queen Victoria? Queen Victoria may seem like an odd choice for a brand of spinach. During World War II, when Carelo and Filomena Ippolito first started packaging spinach in clear cellophane bags the chose the brand Queen Victoria. They chose it because they wanted a name that conveyed the quality of their product and loyalty to their new country. Today millions of packages bearing the Queen Victoria brand are moved across north America each year. Spinach is still an important product to the Queen Victoria brand, but not the only one. There are now over 200 skus of fresh bulk and packaged produce under the brand. True to its namesake, The Queen Victoria brand has proved to be a long serving monarch in the world of fresh produce..